Federico Rebeschini is the head of SEO and GEO for EssilorLuxottica, global leader in the eyewear industry. He’s also a tinkererer. His only social network is LinkedIn
- For the past 24 years, Federico has led digital transformation in global organizations, from Microsoft and eBay to Expedia, building and scaling teams that delivered measurable growth.
- As a senior leader in digital strategy and SEO, Federico builds experimentation cultures and shapes user experiences at scale.
- Now, he’s pivoting his focus toward leading AI initiatives that solve real-world problems with a human-centered approach.
Federico also appeared on YouTube as a guest of Google in their #thinkwithGoogle show, and has been a speaker on some of the most important events in the industry.
Side projects:
Books written:
- Capitan Blade e il tesoro maledetto (Italian) (Buy here)
- A forest: H.P. Lovecraft inspired Gamebook (play here)
Apps Created (via vibe coding):
- structured data monitoring tool
- path recorder
Articles published on LinkedIn:
- My coach is Doc Rivers
- Boycotting reading challenges
- Optimism, please
- How not to sell a product (but certainly get my attention)
- Are giant tech companies saving lives?
- An ode to Michael Jordan, in a picture
- Brexit won: what is going to happen to us?
- Are you ashamed of being a SEO?
- The calming effect of the scent of a book
- I politici italiani su LinkedIn, un amore mai nato (in italian)
- A LinkedIn connection without purpose is like a spring flower without scent
- An open letter to recruiters
- Trovare lavoro e vivere a Londra: le cose da sapere (in italian)
Fully automated Blogs published: